ReciMe unveils a bold new look

February 2026

ReciMe started with a simple mission - to make home cooking easier and more fun for everyone.
Today, over 10 million home cooks have joined us.

What started as a simple way to share recipes soon became something much bigger. From all across the globe, we have: Families meal-prepping. Nostalgic cooks recreating childhood dishes. First-timers learning step by step. Creators experimenting with new recipes. Scientists measuring every gram. Cooking is diverse, emotional, practical, experimental and deeply personal. Everyone cooks differently, and every approach has a place here.

 

We realized ReciMe isn't just a recipe organization app anymore - it has become the home for real-life cooking.

 

So today, we're launching our new brand. Inspired by you, and the way our cooks are cooking.

Meet our brand

We're introducing an identity that is brighter, more expressive, and shaped by the colour, chaos and creativity of cooking. Inspired by vintage cookbooks, handwritten recipes, and the vibrancy of food itself, we want ReciMe to feel like your own personal cookbook.

ReciMe brand assets grid

This rebrand celebrates the many types of cooks, the many reasons we cook, the reality of cooking, and the identities, cultures, memories and emotions behind every dish. It brings our product and purpose together: to make cooking easier and more fun for everyone.

ReciMe brand showcase

The app itself works exactly as you know it — what's changing is how it feels: more alive, more colourful, more inspiring. We're building this next chapter with you, and we're grateful for every cook who have been part of our journey so far.

Now you're cooking

Team ReciMe