When it comes to weight loss and nutrition tracking apps, Lose It! is one of the most popular choices. With a user-friendly interface and various features to track calories, macronutrients, and more, it’s no wonder why so many people choose this app to manage their health. But as with many apps, there are different subscription models: the free version and the premium version. Both have their advantages, but which one is best for you?
In this article, we will dive deep into the differences between the Lose It! free version and the Premium version, explaining the features, benefits, and drawbacks of each. By the end, you’ll have a clear understanding of which version fits your health and wellness needs.

What Is Lose It! and How Does It Work?
Before we compare the free and premium versions, let’s first look at what Lose It! is and how it works.
Lose It! is a calorie-counting and nutrition tracking app designed to help individuals manage their weight. It helps users track their food intake, exercise, and even weight changes, making it easier to stay on top of health goals. The app provides users with detailed insights into their diet, guiding them toward healthier eating habits.
The app allows you to log food using a simple search function or barcode scanning. It tracks not only calories but also macronutrients like proteins, fats, and carbs, offering users a comprehensive understanding of their diet.

Lose It! Free Version: Features and Benefits
Let’s start by breaking down what’s available in the Lose It! Free version.
Basic Calorie and Macronutrient Tracking
The core feature of Lose It! is its calorie and macronutrient tracking. With the free version, users can log their meals and snacks easily. You can search for food items from Lose It’s vast database, track the calories, and monitor the macronutrients. It provides a basic breakdown of your daily calorie intake and helps you understand how much you’re eating in relation to your goals.
- Calorie tracking: Log your food intake to stay within your calorie budget.
- Barcode scanning: Scan packaged foods for instant calorie and nutrient information.
Exercise Tracking
In addition to food tracking, the free version allows you to log your physical activity. By entering your exercise details, Lose It! helps you see how much energy you’re burning, allowing for a clearer picture of your daily caloric balance.
- Manual exercise logging: Track your workouts and physical activities.
- Sync with fitness devices: Sync your data with fitness trackers to log calories burned during exercise.
Community Support
The free version also offers basic access to Lose It!’s community features. This includes the ability to share your progress with friends and find support from other users who are on similar weight loss journeys.
- Social sharing: Connect with friends and share your progress.
- Community engagement: Participate in forums for motivation and advice.
Benefits of the Free Version
For individuals who are just starting their weight loss journey or are simply looking for a way to track their food and exercise without any frills, the free version offers a solid set of tools. The main benefit of the free version is that it provides essential calorie and macronutrient tracking, which is the foundation of most nutrition plans.
The free version is also ideal for those who don’t mind manually logging their food and don’t need the extra features like advanced reports or personalized meal planning.

Lose It! Premium Version: Features and Benefits
Now, let’s look at the Premium version of Lose It! and explore what extra features it offers.
Advanced Tracking Capabilities
Lose It! Premium adds several advanced features to the basic free version. For example, you can set custom macronutrient goals, track your hydration, and monitor your sleep. These additional metrics can provide deeper insights into your overall health and well-being, helping you make more informed decisions about your diet and lifestyle.
- Custom macronutrient goals: Adjust your macronutrient targets (carbs, protein, fats) based on your individual health and fitness goals.
- Hydration tracking: Keep track of your daily water intake and ensure you’re staying properly hydrated.
- Sleep tracking: Monitor your sleep patterns and how they may be affecting your weight loss or fitness goals.
Personalized Meal Plans and Recipes
One of the biggest advantages of Lose It! Premium is the access to personalized meal plans and recipes tailored to your specific needs. Whether you’re following a keto diet, a low-carb plan, or a vegetarian lifestyle, Premium provides meal suggestions and recipes that fit within your dietary preferences.
- Meal planning: Get personalized meal plans based on your goals and preferences.
- Recipe suggestions: Discover new recipes that fit your nutrition plan.
Advanced Insights and Reports
Lose It! Premium provides more detailed reports on your eating habits and progress. Premium members can analyze their food intake over time, identify trends, and gain insights into what’s working and what needs adjustment. These reports help you understand how your diet and exercise habits are affecting your progress.
- Advanced reports: Get deeper insights into your calorie intake, nutrient balance, and overall progress.
- Progress tracking: View your weight and fitness progress over time, with easy-to-understand charts and graphs.
Barcode Scanning with Advanced Features
While barcode scanning is available in the free version, Premium members have access to a more powerful and accurate barcode scanner. This feature allows you to scan products more efficiently and access nutritional information more easily.
- Enhanced barcode scanner: Scan a wider variety of products and get more detailed nutritional info.
- Instant calorie tracking: Save time by scanning food labels rather than manually searching for items.
Premium Support
Premium users also benefit from premium customer support. This means faster response times and dedicated help if you encounter any issues or need assistance with the app’s features.
- Priority customer support: Get faster responses to questions or technical issues.
- Dedicated support: Access dedicated support for troubleshooting and app-related questions.
Benefits of the Premium Version
The Premium version of Lose It! offers enhanced features for those serious about their health and weight loss goals. One of its standout benefits is the ability to personalize meal plans and recipes tailored to specific dietary needs, making it easier to stick to your nutrition plan without feeling restricted. Whether you follow a low-carb, high-protein, or vegetarian diet, Premium ensures that your meals align with your goals.
In addition to personalized plans, Premium members gain access to advanced tracking and insights. Detailed reports on food intake, exercise, and progress allow users to track patterns and adjust their habits accordingly. The enhanced barcode scanner provides more accurate food logging, saving time and improving tracking precision. Furthermore, Premium members can monitor other vital health metrics like hydration and sleep, giving a more holistic view of their health. For anyone committed to a more detailed and customized tracking experience, Lose It! Premium offers the tools necessary to reach their goals more effectively.
Lose It! Premium Pricing
Lose It! adjusts its pricing based on factors like seasonal promotions and user engagement. Membership discounts may vary, sometimes showing dollar amounts saved, percentages off, or lower prices without explicitly mentioning the discount. Most users will receive discounted offers while using the app, though the timing can differ.
If you’re a free user switching to Premium, you may receive a discounted rate on an annual subscription with this promotion. However, existing Premium subscribers and trial users need to wait for their current subscription or trial to end before they qualify for this offer.
The cost for the Premium version is typically $39.99 per year, though there may be occasional discounts or promotions available.

Lose It! Free vs Premium: Which Is Right for You?
The choice between Lose It! Free and Premium largely depends on your personal goals and how committed you are to tracking your health in a detailed manner.
Choose Lose It! Free If You:
If you’re just starting your weight loss journey or only need basic tracking tools, the free version of Lose It! is a great option. It provides an easy, no-cost way to track your calories and exercise, making it ideal for beginners. The free version offers a simple, straightforward approach to logging food and physical activity without the added complexity of advanced features.
Additionally, if you don’t require advanced capabilities like personalized meal plans, custom macronutrient goals, or in-depth progress reports, the free version should meet your needs. It’s perfect for those who just want the essentials and don’t need the extra tools to analyze their progress in more detail.
Choose Lose It! Premium If You:
For those who are serious about weight loss and want a more tailored approach, Lose It! Premium is the better choice. With Premium, you gain access to advanced features, including personalized meal plans, custom macronutrient goals, and detailed progress tracking. These tools can help you stay more focused on your goals and adapt your plan as you progress.
Premium also offers the benefit of deeper insights into your nutrition, making it easier to understand what’s working and what needs adjustment. If you’re looking for the convenience of meal planning, recipe suggestions, and precise tracking tools like the enhanced barcode scanner, the Premium version is a significant upgrade. For those ready to invest in more advanced features and better customer support, Premium provides the resources needed to accelerate your health journey.

ReciMe: A Simplified Alternative to Lose It!
If you’re someone who appreciates tracking your nutrition but prefers a simpler, more focused experience, ReciMe might be the right choice for you. While Lose It! offers advanced features for tracking calories, macronutrients, and progress with detailed reports, ReciMe takes a different approach. We designed ReciMe to simplify meal planning, recipe organization, and macronutrient tracking, providing a more intuitive solution for users who are primarily interested in managing their meals without the complexity of detailed health data tracking.
How ReciMe Works: Simple and Efficient
ReciMe is built around the idea of making meal tracking and planning easier. Here’s how we keep things simple:
- Automatic Macronutrient Calculation: ReciMe automatically calculates the calories, protein, carbs, and fats – without the need for you to manually enter every detail, you just need to add or upload your recipe. This offers an easy way to track your macros while cooking.
- Recipe Organization: Save and organize your favorite recipes from platforms like Instagram, TikTok, YouTube, and Pinterest. No more scattered links or forgotten ideas – everything is in one place.
- Smart Grocery Lists: ReciMe generates grocery lists based on your saved recipes, ensuring that you buy the right ingredients, saving you time and reducing waste.
- Meal Planning: Plan your meals for the week and categorize your recipes into breakfast, lunch, or dinner. This helps you stay organized, and you can focus on the cooking experience, not on constantly figuring out what’s next.
ReciMe also makes it easy to stay connected with your meal planning and nutritional tracking on any device. Whether you’re using iOS, Android, or the Chrome extension, ReciMe syncs seamlessly across all platforms. This means you can access your recipes and grocery lists on your phone, tablet, or computer – keeping everything organized and up-to-date no matter where you are.
While Lose It! offers advanced tools for detailed tracking and personalized health insights, ReciMe is designed to keep your cooking and meal planning process simple and easy. With ReciMe, you can stay on top of your nutritional intake without having to deal with complex settings or over-complicating your health journey. We’ve created ReciMe to be the perfect tool for anyone looking to simplify their meal prep and enjoy their cooking experience without the overwhelming data tracking that comes with some other apps.
Just try it – you’ll love it:


Conclusion
Choosing between the free and premium versions of the Lose It! app depends on your personal health and weight loss goals. The free version offers essential tools for those just beginning their health journey or anyone looking for basic calorie and macronutrient tracking. It’s a straightforward solution for people who don’t need advanced insights, meal planning, or custom goals.
On the other hand, the Premium version is designed for users who are committed to tracking their nutrition in more detail and achieving specific weight loss goals. With features like personalized meal plans, hydration and sleep tracking, advanced reports, and premium support, Lose It! Premium is an excellent option for anyone looking for a deeper, more customized approach to managing their diet and exercise.
While Lose It! Free is perfect for beginners or those who prefer a simple app, Lose It! Premium is best suited for users who need a more comprehensive and tailored experience. Ultimately, your choice will depend on how serious you are about tracking your health, and whether you are willing to invest in the extra features that Premium offers.
FAQs
1. What is the main difference between Lose It! Free and Premium?
The key difference is that Lose It! Free offers basic calorie and macronutrient tracking, while Premium adds personalized meal plans, custom macronutrient goals, advanced progress tracking, and additional health features like sleep and hydration tracking.
2. How much does Lose It! Premium cost?
Lose It! Premium typically costs $39.99 per year. There may be occasional promotions or discounts, and users who switch from the free version may receive a discounted annual subscription rate.
3. Can I use Lose It! Premium on multiple devices?
Yes, Lose It! Premium can be used across multiple devices, including iOS, Android, and on the web. Your subscription syncs across all platforms, allowing you to access your information anytime, anywhere.
4. Does Lose It! Premium offer any support?
Yes, Premium users get priority customer support, meaning faster response times and dedicated help if you encounter any issues or need assistance.
5. Is there a free trial for Lose It! Premium?
Yes, new users can try Lose It! Premium with a 7-day free trial to explore all the advanced features before committing to the subscription.
6. Is Lose It! Free enough for someone just starting their weight loss journey?
Yes, Lose It! Free is great for beginners as it provides essential tools like food tracking, exercise logging, and macronutrient monitoring. If you don’t need advanced features like meal planning or detailed reports, the free version will likely meet your needs.