How Many Users Does MyFitnessPal Have and What Does This Mean for You?

MyFitnessPal has been a key player in the fitness and wellness space for years, helping millions track their nutrition, workouts, and overall health. With its easy-to-use features, like barcode scanning and integration with fitness devices, it has become a go-to app for people looking to achieve their health goals. But how many people are actually using it? Let’s take a look at how MyFitnessPal’s user base has grown over time and what this means for you as a potential user.

The Popularity of MyFitnessPal: A Snapshot of Its User Growth

MyFitnessPal has firmly established itself as one of the leading fitness apps in the world, offering users a powerful tool to track calories, macros, exercise, and overall health. Since its launch in 2005, the app has transformed how millions of people approach their wellness goals, providing a comprehensive platform for nutrition and fitness tracking.

With its extensive food database, easy-to-use features, and integration with various fitness devices, it has become the go-to app for those striving to stay healthy. The app’s growth is a testament to its ability to evolve with the needs of its users, making it a top choice in the competitive health and fitness app market.

How Many Users Does MyFitnessPal Have in 2025?

As of 2025, MyFitnessPal boasts a remarkable 200 million registered users, making it the most popular health and fitness app in the world. This significant user base reflects its widespread appeal and effectiveness in helping people track their nutrition, fitness, and overall health goals. The app’s user count has grown steadily over the years, from 50 million in 2015 to 220 million in 2024, showcasing its ability to attract and retain users. With its vast food database, personalized tracking tools, and premium features, MyFitnessPal continues to be a top choice for individuals seeking a comprehensive and user-friendly way to manage their health.

MyFitnessPal’s Growth Over Time

MyFitnessPal has come a long way since its inception in 2005, growing from a simple calorie tracker to one of the most popular health and fitness apps in the world. Over the years, the app has continuously evolved, expanding its features and user base, and achieving major milestones along the way. Here’s a breakdown of MyFitnessPal’s key growth stages:

From Humble Beginnings to Rapid Expansion

MyFitnessPal was created in 2005 by Mike Lee as a way to track his own caloric intake before his wedding. However, it wasn’t until the app launched on iOS in 2009 that it began to rapidly expand. The availability on smartphones helped it reach millions of users, providing them with a simple yet effective way to track food and nutrition. The app quickly gained traction, and its user base grew exponentially.

A Key Milestone: 80 Million Users and Under Armour Acquisition

By 2015, MyFitnessPal had reached 80 million active users, a remarkable achievement that caught the attention of Under Armour. That year, the sports apparel giant acquired MyFitnessPal for $475 million, hoping to integrate it into its connected fitness ecosystem. Under Armour’s acquisition allowed MyFitnessPal to further expand its features and food database, and it also helped the app gain a larger user base globally, reaching over 100 countries.

Challenges and Transition: Acquisition by Francisco Partners

Despite the initial success under Under Armour, the company struggled to build a fully integrated connected fitness platform, leading to a shift in focus. In 2020, Under Armour decided to sell MyFitnessPal to investment firm Francisco Partners for $345 million – $130 million less than it had originally paid. Despite this change in ownership, MyFitnessPal’s user base continued to grow, reaching 200 million users by 2020, thanks to its continued relevance and the introduction of new features like premium subscriptions and personalized meal plans.

Continued Growth and Strong Market Position

By 2024, MyFitnessPal is projected to have over 220 million users, maintaining its position as one of the top health and fitness apps worldwide. The app’s success is driven by its user-friendly interface, large food database, and integration with over 35 fitness apps and devices. Despite the changes in ownership and the competitive fitness app landscape, MyFitnessPal continues to be a go-to app for millions of users striving to meet their health and wellness goals.

Features That Attract Users

MyFitnessPal has grown its user base significantly due to its wide range of features designed to make fitness and nutrition tracking more accessible and effective. These features not only help users achieve their health goals but also provide a seamless, user-friendly experience. Below are some of the key features that attract users to MyFitnessPal:

1. Extensive Food Database

• A Vast Food Database: MyFitnessPal offers one of the largest food databases available, including fresh foods, packaged goods, restaurant items, and even user-generated recipes.
• Accurate Nutritional Information: Each food entry comes with detailed nutritional information, allowing users to easily track their calories, macros, and micronutrients.

2. Barcode Scanning

• Quick and Easy Tracking: Users can scan the barcode of packaged foods using their phone camera to instantly log their meals.
• Time-Saving Feature: This feature speeds up the food logging process, making it easier to track daily intake, especially for busy individuals.

3. Voice Logging

• New Feature for Simplicity: With the voice logging tool, users can simply speak their food choices, and MyFitnessPal will log them automatically.
• Hands-Free Tracking: Ideal for users on-the-go, voice logging reduces the effort required to manually input meal information, making it an ideal solution for busy lifestyles.

4. Personalized Progress Tracking

• Customizable Goals: MyFitnessPal allows users to set specific health and fitness goals, whether it’s weight loss, muscle gain, or maintaining current health.
• Weekly Progress Updates: Users can track their daily food intake, exercise, and nutrient consumption, and the app provides feedback to help them stay on course with their objectives.

5. Meal Planning

• Tailored Meal Plans: Premium users can access customized meal plans based on their dietary preferences, fitness goals, and nutritional needs.
• Recipe Suggestions: The app also provides meal ideas that align with your goals, making it easier to stick to a healthy eating routine.

6. Syncing with Fitness Devices and Apps

• Integration with 35+ Apps: MyFitnessPal can sync data with popular fitness trackers and apps like Fitbit, Garmin, Apple Health, Google Fit, and Strava.
• Comprehensive Health Tracking: This integration allows users to monitor their physical activity, steps, calories burned, and even sleep, all in one place, providing a holistic view of their fitness journey.

7. Premium Features

• Advanced Features for Premium Users: MyFitnessPal offers a premium subscription that includes additional features such as custom macro goals, intermittent fasting tracking, and access to exclusive content.
• More Flexibility: Premium members also benefit from more advanced meal planning tools and a deeper level of personalization for their health and nutrition goals.

8. Community Support and Motivation

• Engagement with Other Users: The app’s community features allow users to connect with friends, share progress, and motivate one another.
• Success Stories: The app showcases real success stories, offering users inspiration and encouragement to continue working toward their fitness goals.

The Role of MyFitnessPal’s Premium Service in User Growth

MyFitnessPal’s Premium service has become a key driver of both user growth and revenue. With enhanced features designed for users seeking more detailed tracking and personalization, Premium has contributed significantly to the app’s success. Here’s how the Premium service supports MyFitnessPal’s growth:

• Custom Macro Goals: Premium users can set and track personalized macro goals for carbohydrates, proteins, and fats, offering more precise control over their nutrition.
• Intermittent Fasting Tracker: This feature allows users to track fasting periods, a popular approach for those focusing on weight management or improved health.
• Deeper Nutritional Insights: Premium users get access to advanced nutritional data, offering more detailed meal breakdowns and progress reports to help them meet their health goals.
• Personalized Meal Plans: Tailored meal plans based on health goals and dietary preferences help users stay on track with their nutrition, making healthy eating easier to manage.
• Ad-Free Experience: Upgrading to Premium removes ads, providing a smoother and more enjoyable user experience.
• Faster Logging Tools: Premium features like the barcode scanner and saved foods streamline the tracking process, saving users time and making meal logging more efficient.
• Exclusive Content and Expert Advice: Subscribers gain access to expert tips, health advice, and exclusive articles, enhancing their fitness journey with additional support and motivation.
• Priority Customer Support: Premium members receive prioritized customer service, ensuring any issues are addressed promptly.
• Revenue and Retention Impact: The Premium subscription has played a vital role in boosting MyFitnessPal’s revenue, contributing to its growth from $51 million in 2016 to $310 million in 2023. It also helps retain users by providing valuable, long-term features that keep them engaged with the app.

Through these premium features, MyFitnessPal is able to offer more tailored services, improving user satisfaction and contributing to the app’s long-term success.

ReciMe: A Smart Alternative for Nutrition and Meal Planning

At ReciMe, we’re dedicated to making meal planning, grocery shopping, and recipe organization simple and efficient. Our app allows you to save your favorite recipes in one place, turn them into smart grocery lists, and plan your meals with ease. Whether you’re looking to save time, eat healthier, or reduce food waste, ReciMe is here to help you stay organized and make meal prep enjoyable.

Available on iOS & Chrome

ReciMe is available on iOS, and we’re currently developing an Android version – join our waitlist for early access. We also offer a Chrome extension, making it even easier to save recipes directly from websites.

Free and Premium Versions

We offer a free version of ReciMe where you can save up to 8 recipes. For those who want to unlock even more features, our Premium subscription provides unlimited recipe saves, personalized meal planning tools, and advanced features to make meal management even easier.

Track Calories in Saved Recipes

While ReciMe is not a traditional calorie-counting app, it offers a great alternative for anyone who wants to be mindful of their nutrition. You can track calories within the recipes you save, allowing you to make informed decisions about your meals without the need for a separate calorie tracker.

• Save recipes from Instagram, TikTok, Facebook, Pinterest, and YouTube
• Create smart grocery lists that are automatically organized by supermarket aisle
• Meal planning made easier with tailored suggestions to meet your health goals

At ReciMe, we’re focused on making cooking, meal planning, and grocery shopping as smooth and enjoyable as possible. Whether you’re new to cooking or an experienced chef, ReciMe helps you plan, prep, and enjoy your meals with ease.

Just try it – you’ll love it:

The Role of Data Privacy in Health and Fitness Apps

Data privacy is a key concern for users of health and fitness apps, as they often share sensitive personal information, including health data, exercise routines, and nutritional habits. To build trust, these apps must implement strong security measures to protect user data. This includes using encryption to secure information and providing users with control over their data, allowing them to adjust privacy settings and limit data sharing with third-party services.

As data privacy regulations continue to evolve, it’s crucial for health and fitness apps to stay compliant with the latest standards. Users should be aware of how their data is used and stored, and be given the option to make informed decisions about what they share. In turn, app developers must ensure transparency, offer clear privacy policies, and regularly update their security measures to maintain user trust.

Conclusion

As of 2025, MyFitnessPal continues to lead the health and fitness app market with a user base of over 200 million people. Its growth over the years from a simple calorie tracker to a comprehensive fitness and nutrition platform reflects its ability to meet the evolving needs of users. With its extensive food database, personalized tracking features, and integration with fitness devices, MyFitnessPal remains a popular choice for those looking to improve their health and wellness. As the app continues to grow and innovate, it will likely remain a top player in the fitness app industry for years to come.

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