Lose It! is one of the most popular calorie counting and weight loss apps available today. Known for its user-friendly interface and powerful features, Lose It! has gained millions of users worldwide who rely on it to track their food intake and achieve their health goals. However, if you’re considering using the app, you may be wondering: Is the Lose It! app free? And if so, what exactly do you get in the free version? In this article, we’ll explore the free and premium versions of Lose It! in detail, so you can make an informed decision about whether or not to invest in the premium plan.

Is the Lose It! App Free?
Yes, the Lose It! app is free to download and use. The free version comes with a variety of features that can help you start tracking your food, calories, and weight loss progress right away. The free version is suitable for most users who want to track their calorie intake, maintain their current weight, or start losing weight without paying for a subscription.
Key Features of the Free Version
The free version of Lose It! provides a solid foundation for tracking your nutrition and achieving your health goals. Some of the key features of the free version include:
- Food Logging: You can manually log your meals by searching the app’s extensive food database, or you can scan barcodes to quickly add items to your log.
- Basic Calorie Tracking: The app calculates your daily calorie budget based on your personal details (age, weight, height, activity level, and weight loss goal), and it helps you stay within this calorie limit.
- Exercise Tracking: You can log your physical activities to offset calories burned and track your workouts.
- Weight Tracking: The app allows you to track your weight and progress toward your goal.
- Personalized Goals: Set your weight loss goal and the app will create a calorie budget that aligns with that target.
For many users, these features are enough to start tracking their nutrition, losing weight, and building healthier habits. However, if you want more in-depth tracking and additional tools, you may want to consider upgrading to the premium version.

What Is Included in the Premium Version of Lose It!?
While the free version of Lose It! offers plenty of tools to help you on your weight loss journey, the premium version provides access to more advanced features. These features are designed for users who want more personalized tracking, detailed insights, and additional support to maximize their results.
Key Features of the Premium Version
Here’s a breakdown of what you get with the Lose It! Premium subscription:
- Custom Macros and Nutrient Goals: In the premium version, you can set personalized goals for your macronutrients (protein, fat, and carbs), hydration, and even sleep.
- Meal Planning & Suggested Recipes: Premium members have access to tailored meal planning and recipes based on their dietary preferences, such as keto, plant-based, and more.
- Advanced Insights: Premium users can generate detailed reports to analyze their eating habits, track progress, and identify patterns in their food choices.
- Barcode Scanning: While the free version offers basic barcode scanning, the premium version provides more advanced scanning capabilities, making it easier to track packaged foods.
- Food and Recipe Logging: With premium, you can log custom recipes and track all the ingredients in them for more accurate nutrition tracking.
- Support for Intermittent Fasting: Premium users can set up and track intermittent fasting schedules directly in the app.
- Fitness App Syncing: Lose It! Premium allows integration with additional fitness apps and devices, including Fitbit, Garmin, Withings, and more.
The premium version also removes ads from the app, providing a cleaner and more streamlined user experience.
Cost of Lose It! Premium
Lose It! Premium is available as a subscription with prices generally starting around $39.99 for a full year. However, the app adjusts pricing based on various factors, such as seasonal promotions and how often users engage with the app. Membership discounts may vary, and some users may receive offers that provide lower prices, often showcasing dollar amounts saved or percentages off without explicitly mentioning the discount.
For free users switching to Premium, there is often a promotional discount for the annual subscription. Existing Premium subscribers or those using a free trial may need to wait until their current subscription or trial period ends before qualifying for such offers.
While $39.99 is typically the standard cost for the full year, pricing can fluctuate based on timing, user engagement, and ongoing promotional offers. This flexibility makes the premium subscription relatively affordable, especially when compared to similar apps offering health and weight tracking tools.

Why Should You Consider Upgrading to Premium?
While the free version of Lose It! provides a solid set of tools for tracking your nutrition and managing your weight, there are a few reasons why you might want to upgrade to the premium version:
1. Customization of Goals
One of the most significant advantages of the premium version is the ability to set custom goals for macronutrients, hydration, and other health metrics. This feature is essential for anyone following a specific diet plan, such as keto or low-carb, or for those who need more detailed tracking to support their weight loss or fitness goals.
2. Meal Planning and Recipes
Premium users have access to meal planning features, including suggested recipes based on their dietary preferences. For anyone who struggles with planning meals or needs inspiration for healthy eating, this is a valuable resource.
3. Advanced Insights and Reports
For users who want to dive deeper into their eating habits, the premium version provides advanced insights and reports. These tools can help you analyze your progress, identify areas of improvement, and stay on track with your goals.
4. Support for Advanced Features Like Intermittent Fasting
If you are interested in intermittent fasting or other specialized health tracking, the premium version provides these advanced features. It’s an excellent tool for those looking for a more comprehensive approach to weight loss.
5. Removal of Ads
Upgrading to the premium version removes all ads from the app, creating a smoother and less disruptive experience.
Which Version Is Right for You?
Choosing between the free and premium versions of Lose It! ultimately depends on your personal needs and goals. If you’re just starting your weight loss journey or want to track your food and calories without paying for a subscription, the free version is a great place to start.
However, if you are more serious about tracking your nutrition, following a specific diet, or need advanced insights to make informed decisions, the premium version may be worth the investment.
Here are some factors to consider when deciding which version is best for you:
- Free Version: Ideal for casual users who are looking to track their food intake, monitor their weight, and follow general calorie goals.
- Premium Version: Best for users who need more detailed tracking, personalized nutrition plans, and advanced features like meal planning and intermittent fasting.

Track Your Meals with Ease: ReciMe vs Lose It!
When it comes to tracking nutrition and planning meals, ReciMe offers a simpler, more intuitive alternative to apps like Lose It!. While Lose It! provides detailed tracking of calories, macronutrients, and personalized meal plans, ReciMe focuses on streamlining meal organization, recipe storage, and macronutrient tracking. We created ReciMe for people who want to track their nutrition in a way that’s easy to use without getting bogged down by complex data or advanced features. With ReciMe we also offer both free and subscription-based features to suit different needs. Here’s how we simplify your nutrition tracking experience.
How ReciMe Works
- Automatic Macronutrient Calculation: ReciMe automatically calculates the calories, protein, carbs, and fats in your recipes. ReciMe focuses on helping you organize and track the macronutrients in the meals you prepare by simply saving or uploading recipes. It’s an easy way to keep track of your nutrition without overcomplicating the process.
- Recipe Organization: Save and organize your favorite recipes from social media platforms like Instagram, TikTok, YouTube, and Pinterest. With ReciMe, there’s no more searching for recipe links or worrying about losing your favorite meal ideas. Everything is stored in one place for easy access, and you can categorize them into custom cookbooks for better organization.
- Smart Grocery Lists: When you save your recipes in ReciMe, the app generates grocery lists based on the ingredients you need. Ingredients are organized by supermarket aisles to make your shopping trips more efficient.
- Meal Planning: Plan your meals for the week by categorizing your recipes into breakfast, lunch, and dinner. With ReciMe, meal planning is easy, allowing you to focus on cooking and enjoying your meals without stressing over what to prepare next. ReciMe provides a more straightforward approach to meal organization and grocery shopping.
- Cross-Platform Syncing: ReciMe is available on iOS, Android, and as a Chrome extension, making it accessible on all your devices. Whether you’re using your phone to upload recipes, your tablet to plan meals, or your computer to browse through your collection, ReciMe syncs seamlessly across platforms, so your recipe collection is always available, no matter where you are.
ReciMe is the perfect tool for those who love cooking and meal planning but don’t want to deal with the complexity of tracking every single detail of their nutrition. Whether you’re looking to save and organize recipes, make grocery shopping easier, or simply track macronutrients without diving into detailed health data, ReciMe provides a straightforward, effective solution. If you’re looking for a simple, intuitive way to manage your recipes and meals, ReciMe is a great alternative to Lose It!.
Just try it – you’ll love it:


Conclusion
In conclusion, the Lose It! app is indeed free to download and use, offering a variety of essential features for calorie counting, food tracking, and weight loss. The free version provides everything most users need to begin their weight loss journey, including food logging, exercise tracking, and personalized calorie goals. However, for those looking for more advanced features, such as custom macronutrient tracking, meal planning, and detailed insights, the Premium version offers additional tools to support a more comprehensive approach to nutrition and health tracking.
While the free version is sufficient for casual users, the Premium version is worth considering for anyone serious about following a specific diet plan, seeking deeper insights into their eating habits, or interested in advanced tools like intermittent fasting tracking. With flexible pricing and occasional promotional discounts, the premium subscription is relatively affordable, especially compared to other similar apps on the market.
Ultimately, whether you stick with the free version or choose to upgrade depends on your personal goals and how in-depth you want to track your nutrition. If you’re looking for a simple, intuitive app to track your meals and make healthier choices, the free version of Lose It! is more than enough. However, if you need more customization and detailed reports to help you achieve your health and fitness goals, the Premium version might be a valuable investment.
FAQ
1. Does the Lose It! app require a subscription to use?
No, the Lose It! app is free to download and use. However, the app also offers a Premium version with additional features for users who want more advanced tracking tools and personalized insights.
2. What are the benefits of the Premium version of Lose It!?
The Premium version of Lose It! provides features like custom macronutrient goals, meal planning, advanced insights and reports, support for intermittent fasting, and the ability to sync with additional fitness apps. It also removes ads for a cleaner experience.
3. Is the Lose It! Premium subscription worth the price?
If you’re serious about tracking your nutrition, following a specific diet plan, or need advanced tools for meal planning and detailed insights, the Premium version may be worth the investment. The cost is relatively affordable, especially with occasional promotional discounts.
4. How much does the Lose It! Premium subscription cost?
Lose It! Premium typically costs $39.99 for a full year. Pricing may vary based on promotions and discounts, which are offered periodically to users.
5. Can I use Lose It! for free?
Yes, the free version of Lose It! offers plenty of features, including basic food logging, calorie tracking, exercise tracking, and personalized weight loss goals. It’s perfect for those just starting their health journey or those looking for a simple calorie-counting app.
6. What are some alternatives to Lose It!?
If you’re looking for simpler meal tracking or prefer a different approach, apps like ReciMe offer a more intuitive way to organize recipes and track nutrition.